THE BLOG

07
Oct

Online Lead Generation: Is it right for your company?

On the web many companies tend to provide services for segments of the lead generation process, such as search engine optimization (SEO), without any attention to guiding the buyer to that important point of decision or “conversion”. Our online lead generation services are provided in consultation and alignment with your sales objectives, building your opt-in house lists of leads and clients for further nurturing.

Our online lead generation services include:

  1. Web Development
  2. Search Optimization
    • Keyword research and recommendations
    • On-site search optimization
    • Off-site optimization (social media assets, trade directories, articles)
  3. Sales Conversion Optimization
    • Pay-per-click (PPC)
    • Landing page optimization
    • Subscription page optimization
    • Copy writing
    • Testing for quantifiable results

Much of the online content developed by our team is also transferable to other mediums such as printed product spec sheets or company brochures.

Once we’ve helped you develop a set of qualified leads, we are able to provide lead and client nurturing services that keep your prospects engaged with your product or service.