Konrad Commercial has been a long time client with a simple commercial listings website that was originally built on Joomla. It ranked reasonably well for many years and has been the main promotional medium for the company.
Since Google’s recent algorithm change, a website’s mobile search rankings are demoted if it does not display well on mobile devices. Konrad Commercial was not mobile-friendly. In addition, it was a bit of a bear to update and add new listings. Time to step into 2015 with a responsive WordPress website.
The move to WordPress was a step in the right direction to achieve ease of content management going forward. However, though we initially started the project intending to use a “real estate listings” plugin, it became clear that it was going to be too restrictive for our client’s needs.
With the help of the awesome Advanced Custom Fields plugin we were able to craft a custom solution using Wordpress’ default post type. The result was an easy-to-edit, flexible and responsive listings solution. A better targeted and implemented on-site keyword strategy will also help improve search engine visibility.
Though it’s too early for results, the on-site SEO improvements and Twitter integration should help boost traffic to the website. The enhanced user experience for mobile will serve prospective customers, realtors, business owners and ultimately our client, well.