Bigfoot Crane

wordpress responsive design / brand refresh
Challenge

Bigfoot Crane had recently acquired the Eagle West tower crane and underhook accessories division and needed to put a fresh face on the existing responsive website which had been previously developed by POHL Strategic Marketing.

Solution

In coordination with IQM and designer Michelle Sourisseau, who developed a killer new logo and branding refresh, Jason gave guidance to this website overhaul. The navigation structure was reworked in accordance with sales priorities and the new branding and colours were integrated into the website and other digital assets, making use of existing assets in a budget-minded manner.

Result

With it’s fresh, new and fittingly “West Coast” brand, Bigfoot Crane is making strong growth with the ongoing promotional guidance of CREW Marketing and the sales leadership of Wiebe Industrial Services. Bigfoot leaves a considerable “footprint” (groan) in this industry as they strive to provide “legendary service” for their customers.

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