Loading…. Loading… Loading… The original Surespan Wind website faced some significant challenges simply attempting to load the home page due to some massive images that slowed the page down. This prevented visible listings in the search engines and deterred prospective customers and employees due to a poor user experience. Services were so briefly mentioned that customers gained little insight into the wide services and deep experience available.
A fresh new website design gave new legs to a circa-90’s company logo, built on a responsive WordPress framework and this site was off to the races! The fruit of keyword research, an ongoing content strategy and LinkedIn advertising brought a significant rise in search engine visibility, website traffic and leads. Fresh photography, interesting project stories and service descriptions in a voice that speaks to the intended audience were drawn from client and showcased on the new website.
The new Surespan Wind brand messaging is clear, engaging and much more humanized due to imagery that highlights the workforce in action, compelling project stories and appropriate calls to action. The current website continues to attract many employment leads, of high value to this client due to the ongoing need for skilled labour.