Architectural Marketing
Every Structure
Has a Story
Specialized Marketing for Architects
Do you struggle with
marketing your value?
implementing your ideas?
attracting key clients?
Why Storytelling?
People remember stories.
Because of that, your project stories communicate value better than anything. They define who you are, showcase your talent and capture your brand identity succinctly. When your stories are captured well, with clarity and creativity, they build trust and confidence with your ideal client.
Harness our experience to help you tell your stories and effectively share them with others through email, web, and social media.
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“When Pohl Strategic interviewed us for a featured project, we came away very satisfied and felt that the subject matter was well covered. The interviewer asked great questions and created a comfortable environment. We even worked in some laughs, which was nice to not take ourselves too seriously. Overall, it was a good experience.”
Brian Korte, FAIA,
Principal, Clayton Korte
Project Story Engagement
Website visitors spend +100% more time on Project Stories
Sample Stories
for Architects and Architectural Suppliers
Caddy Shack Residence: Daring Design Perched Over a Rugged Ravine
Architects: Olson Kundig | Builder: Jon Luce Builder
Tom Kundig, owner and design principal of Olson Kundig in Seattle, Washington, was walking the site with Jon Luce and the client. Within moments, Tom said to them, “I see what we can do here. How would you feel about a house with no foundation?”
Brooklyn Row House: Urban home rehabilitated with air and light in mind
Architects: The Brooklyn Studio
This 1891 four-story row house is in Brooklyn, New York, in a historical district called Park Slope, known for its tree-lined streets and brownstones. This particular home was bought by a young family in 2014 and rehabilitated to become their own unique expression of urban living.
Nixon Residence in Kelowna: Optimal Customization in Modular Home Designs
“They let me customize it,” Jim said of the cooperative design process. “I mean, they told me the parameters for modular home designs, and then we worked together to make it happen.”
That customization was a high priority for Jim, and, in the end, he felt like the final product was a tribute to an effective partnership with Chaparral. “We succeeded together,” he concluded. “I have a really, really good house, and they have another satisfied customer.”
Wiggins Residence in Armstrong: The Adventures of Building a Modular Home
Blain and Leanne were convinced that building a modular home was the best option for them, based on several factors, but mostly because of the shorter timeline. In Revelstoke, they had watched as people embarked on building homes by traditional construction that took up to four years to complete.
Fulldraw Vineyard: Winery Architecture that Blends Sophistication and Comfort
Architects: Clayton Korte
The architects of Clayton Korte understood that their task at Fulldraw would be not only to create meaningful interaction with the surrounding landscape, but also to echo the owners’ unique personality and passion for winemaking, blending the disparate ideas of familiar yet exclusive, comfortable yet sophisticated.
A New Modular Daycare Facility in Cawston: Exploring the Benefits of Modular Buildings for Educational Facilities
For Sansome and her team, as they considered costs and the benefits of modular buildings, eventually that option won out. So the contract was tendered, and various modular companies entered into the bidding process, including Chaparral in Kelowna, BC.
“We received in a couple of submissions,” said Sansome, “and Chaparral was the clear winner, primarily due to their competitive pricing and the good reviews we had heard.”
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“As our company evolves, Pohl Strategic continues to contribute to our growth and success. They have become a trusted partner, and that’s about the highest compliment we know of these days.”
Martin Ross
Business Development, Dynamic Fenestration
Media and Outbound
We help you craft your stories and effectively share them with others through email, web, and social media.
Media
Socials
Download your free Architectural Marketing Guide and join our newsletter.
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“When we needed to rework our web page structure and add some new landing pages, I called Pohl Strategic. Their team responded promptly and reworked the pages for a better user experience.”
Gary Davey
Marketing & Communications Manager, Woodtone
Strategy, Website & Brand Tuning
Marketing activities are only as effective as the strategy that guides them.
We offer research and strategic consulting services, including
- an analysis of your company’s brand and marketing position
- a go-to market strategy aligned with business objectives
We also help you to identify and showcase your brand’s key strengths, while refining your website and visual identity.
Interactive 3D for Architects
In partnership with PIXREADY we enable development and integration to your website and social media for
- 3D architectural visualizations
- 3D product animations
- Interactive product configurators
- Augmented reality visualizations
Trusted by
Pricing Packages
Introductory
Story Writing
- 2 Architectural project stories
- Interviews, writing, editing and revisions
- We add the story to your website
$3,000
Intermediate
Story Writing + Socials
- 2 Architectural project stories
- Interviews, writing, editing and revisions
- We add the story to your website
- 4 Social Media posts
$5,000
Comprehensive / Custom
Custom Quote
- Brand assessment, Rebranding
- Website build
- Email marketing
- Interactive 3D integration
- Local video / photography
