Do you struggle with
marketing your value?
implementing your ideas?
attracting key clients?
We get it. And we’re here to help. Pohl Strategic writes, produces, and publishes the project stories, case studies, and brand content that turn architectural work into marketing that actually gets noticed. Below are real examples of that work and how to get started.
Architects
- You have a unique ability to create spaces that inspire. Your marketing should display the same sense of beauty and creativity.
- Your stories are powerful and valuable marketing assets. Storytelling helps clients to see you as a partner in designing their dreams.
- We get it – your team does architecture, not marketing. Let us do what we do best, so that your team can do the same.
Architectural Suppliers
- You supply specialized products to the marketplace. You also provide valuable expertise and experience to your partners.
- We understand how important it is to build trust with architects and builders. Our goal is to help you become the trusted partner that they need.
Learn more about marketing for premium architectural suppliers
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Why Storytelling?
People remember stories.
Because of that, your project stories communicate value better than anything. They define who you are, showcase your talent and capture your brand identity succinctly. When your stories are captured well, with clarity and creativity, they build trust and confidence with your ideal client.
We’ve written and produced project stories on this page for Dynamic Fenestration who work closely with architectural firms like Clayton Korte and Olson Kundig. We interview the people involved, shape the narrative, and publish it in a format that builds trust with the next client who’s deciding whether to hire you with direct experience in architectural sales and estimating—so this isn’t a generalist agency learning your industry on your dime. Rather, it’s a team that already speaks your language.
Project Story Engagement
Website visitors spend +100% more time on Project Stories
Sample Stories
for Architects and Architectural Suppliers
Every story below was researched, interviewed, written, and published by Pohl Strategic as part of our Project Story service. They’re not case studies about our work; they are our work.
Caddy Shack Residence: Daring Design Perched Over a Rugged Ravine
Architects: Olson Kundig | Builder: Jon Luce Builder
Tom Kundig, owner and design principal of Olson Kundig in Seattle, Washington, was walking the site with Jon Luce and the client. Within moments, Tom said to them, “I see what we can do here. How would you feel about a house with no foundation?”
Brooklyn Row House: Urban home rehabilitated with air and light in mind
Architects: The Brooklyn Studio
This 1891 four-story row house is in Brooklyn, New York, in a historical district called Park Slope, known for its tree-lined streets and brownstones. This particular home was bought by a young family in 2014 and rehabilitated to become their own unique expression of urban living.
Nixon Residence in Kelowna: Optimal Customization in Modular Home Designs
“They let me customize it,” Jim said of the cooperative design process. “I mean, they told me the parameters for modular home designs, and then we worked together to make it happen.”
That customization was a high priority for Jim, and, in the end, he felt like the final product was a tribute to an effective partnership with Chaparral. “We succeeded together,” he concluded. “I have a really, really good house, and they have another satisfied customer.”
Wiggins Residence in Armstrong: The Adventures of Building a Modular Home
Blain and Leanne were convinced that building a modular home was the best option for them, based on several factors, but mostly because of the shorter timeline. In Revelstoke, they had watched as people embarked on building homes by traditional construction that took up to four years to complete.
Fulldraw Vineyard: Winery Architecture that Blends Sophistication and Comfort
Architects: Clayton Korte
The architects of Clayton Korte understood that their task at Fulldraw would be not only to create meaningful interaction with the surrounding landscape, but also to echo the owners’ unique personality and passion for winemaking, blending the disparate ideas of familiar yet exclusive, comfortable yet sophisticated.
A New Modular Daycare Facility in Cawston: Exploring the Benefits of Modular Buildings for Educational Facilities
For Sansome and her team, as they considered costs and the benefits of modular buildings, eventually that option won out. So the contract was tendered, and various modular companies entered into the bidding process, including Chaparral in Kelowna, BC.
“We received in a couple of submissions,” said Sansome, “and Chaparral was the clear winner, primarily due to their competitive pricing and the good reviews we had heard.”
Media and Outbound
We help you craft your stories and effectively share them with others through email, web, and social media.
Download your free Architectural Marketing Guide and join our newsletter.
Strategy, Website & Brand Tuning
Marketing activities are only as effective as the strategy that guides them.
We offer research and strategic consulting services, including
- an analysis of your company’s brand and marketing position
- a go-to market strategy aligned with business objectives
We also help you to identify and showcase your brand’s key strengths, while refining your website and visual identity.
Interactive 3D for Architects
In partnership with PIXREADY we enable development and integration to your website and social media for:
- 3D architectural visualizations
- 3D product animations
- Interactive product configurators
- Augmented reality visualizations
FAQs
What’s included in a Project Story?
A Project Story starts with an interview—with you, your client, and preferably both—followed by writing, editing, and publishing the finished piece on your website. We provide different story writing packages that include social posts, or not, depending on your needs.
Do you work with architectural suppliers, or only architecture firms?
Both. We have architecture firms as clients as well as architectural suppliers. We’ve written project stories featuring architecture firms like Clayton Korte and Olson Kundig, and work with suppliers like Dynamic Fenestration and Woodtone whose products appear inside those same projects. If you’re a supplier specifically, our dedicated architectural supplier marketing services page goes into more detail on that engagement.
How long does a Project Story take, from interview to published page?
Usually, two to four weeks, depending on scheduling for interviews and how many rounds of review your team needs.
Who owns the finished story once it’s published?
You do. It’s yours to use across your own site, social channels, and sales materials once it’s live. And ideally, it’s a story that others, including your partners, will be eager to share.
What’s the Interactive 3D work, and is it available on its own?
Through our partnership with PIXREADY, we offer 3D architectural visualizations, product animations, interactive configurators, and augmented reality visualizations. It’s the kind of tooling architects and specifiers increasingly expect when they’re evaluating a product or design before it’s built. Currently, this service is available with our premium packages, but we could discuss it with you as a standalone service.
If we’re not ready for a full retainer, can we start smaller?
Yes. For example, if you wanted a more defined, fixed-scope starting point, we could provide story writing services—two stories, written and published—before any conversation about an ongoing retainer. It’s a way to see how we work with a real, finished result rather than just a proposal.
Every structure has a story. Let’s tell yours.
