Entries by pohlstrategic

Continuing a Legacy: The Wiebe Industrial and Pohl Strategic Transition

Leadership Transition As of August 1, 2023, my company, Pohl Strategic Marketing, acquired the accounts and marketing team of Wiebe Industrial Services, a company that belongs to my good friend and long-time colleague, Gerry Wiebe. In some ways, this transition is happening so naturally and efficiently due to the camaraderie and trust that has developed between […]

Strategic Inbound Marketing Partnership Poises Mid-sized Company for Growth

Already a successful company due to the trust it’s customers place in the people of this company, Denbow – a leading provider of landscape mulch, soils and green sustainability, is poised for continued growth into 2016. Sales research by Wiebe Industrial showed a healthy sales close percentage but inbound marketing leads were limiting business growth. […]

Google’s Mobile-Friendly Ranking Signal Deadline

In the past month I’ve been getting notifications from Google that the mobile rankings of some of my client’s websites would be affected due to their inability to display properly on mobile devices. This informative article that I discovered via MOZ’s weekly newsletter, states that as of April 21, 2015, Google will make ‘mobile-friendly’ a ranking signal. […]

Lead and Client Nurturing

DID YOU KNOW? NURTURING PROVIDES UP TO 375% LEAD GROWTH Managing prospect relationships in the early stages of a sales cycle is one of the most effective ways to ensure a steady and predictable delivery of qualified leads that are ready to buy. Are your qualified prospects and clients falling through the cracks due to […]

Abbotsford Website Design Company

POHL Strategic Marketing provides Abbotsford website design services that engage your target client and deliver a clear call to action. We help you refine your sales message and develop a professional, compelling website  that sets you apart from your competitors. Whether your business is seeking to reach a market located within Abbotsford, the Lower Mainland, […]

Online Lead Generation: Is it right for your company?

On the web many companies tend to provide services for segments of the lead generation process, such as search engine optimization (SEO), without any attention to guiding the buyer to that important point of decision or “conversion”. Our online lead generation services are provided in consultation and alignment with your sales objectives, building your opt-in […]