Overview
Client
Bow River Tone & Craft Ltd.
Industry
Specialty Wood Supply
Relationship
2026–Present
Services
Brand Strategy
Search Visibility
Website Design
Rocky had plenty of experience with specialty wood—and plenty of stock in his shop—but he needed help with marketing.
As the owner of Bow River Tone & Craft, Rocky approached Pohl Strategic to help them build a stronger website, so that their woodworking customers could find them quickly and buy their products easily.
Challenge
Rocky and his team at Bow River were trying to focus their marketing on the right audience, so they needed some strategic help to identify who that was and how to communicate with them effectively.
They also needed a website that represented them well and made it easier for their customers to find them.
Approach
We created a streamlined website for Bow River that better showcased their figured maple and specialty wood inventory.
At the same time, we consolidated their brand identity and made sure that their messaging was simple, clear, and unified.
We also optimized their Google Business Profile to support stronger visibility in organic search, helping more woodworkers, luthiers, and hobbyists connect with the right materials for their next project.
Strategy
Brand Strategy
The Pohl team helped not only develop Bow River’s brand strategy but also to consolidate their brand identity under their new name and ensured that all social accounts and listing platforms were aligned.
Website Design
Full Website Build
Website Hosting & Maintenance
We designed Bow River’s one-page website to feel clean, modern, and timeless. The goal was to eliminate all the obstacles for their customers, so they could quickly find and purchase exactly what they were looking for, whether a species, a cut, or a piece with the right figure.
This is a company built on decades of knowledge and relationships, not on trends, so we wanted the site to have longevity in its simplicity and functionality. As well, we wanted the look and feel of the site to reflect the natural beauty of its main product—specialty wood.
Search Visibility
SEO/GEO
We cleaned up the Google Business Profile so the company’s name, location, contact details, and services were consistent and accurate across search. For a supplier whose customers search by species and by location, that profile is often the first thing they see.
Impact
The result is a clearer, stronger digital presence for a business built on product knowledge and personal service. From this foundation, Rocky and his team was able to implement the ongoing marketing strategy for the company.
