Pilat’s Custom Cabinetry Aligns Their Premium Value with a Revived Online Identity
Case Study
CHALLENGE: Looking for Alignment
Warren Pilat was convinced it was time for something new. His cabinetry company was thriving, but their website looked old and tired. It was evident that their online marketing did not match their premium products, their superior craftmanship, or their exceptional customer service.
When Warren called Jason at Pohl Strategic Marketing, he was looking for simple and straightforward help with digital marketing.
SOLUTION: Website Upgrade and Social Media Services
First, Pohl Strategic went to work and revamped Pilat’s website, simplifying the language and writing, re-structuring the content and pages, adding updated photography, and making it all more user-friendly.
The result was an online experience that aligned much better with the quality of Pilat’s actual products and services. “We love the new website,” said Warren Pilat. “Finally, we’re showing up online in a way that speaks honestly about who we are and what we do.”
With photos and profiles of six new featured projects, website viewers now catch a glimpse of the exceptional work that Pilat’s is doing for customers throughout British Columbia.
Beyond the website upgrade, Pohl Strategic is also providing ongoing social media services. “We wanted to ensure that Pilat’s work would get the visibility it deserved,” said Jason Pohl, CEO, “by highlighting their projects, services, and expertise across all the right platforms.”
“We love the new website,” said Warren Pilat. “Finally, we’re showing up online in a way that speaks honestly about who we are and what we do.”
OUTCOME: No Longer Misrepresented
With Pohl Strategic, Pilat’s is no longer being misrepresented online. Rather, they’re showing up as the experts they are. “We’re building presence,” said Jason, “with clear messaging, strategic content that aligns with their brand, and project highlights that speak effectively to their audience.”
It’s precisely the kind of alignment that Warren and his team were hoping for when they hired Pohl Strategic.
“When a client like Pilat’s already has exemplary products and services that they’ve mastered, it’s just a matter of positioning their value in the marketplace with relevance, clarity, and credibility, so the company keeps attracting the right people.”
Pohl Strategic looks forward to seeing how Pilat’s Custom Cabinetry will continue to thrive into the future.
“We’re building presence,” said Jason, “with clear messaging, strategic content that aligns with their brand, and project highlights that speak effectively to their audience.”
