The Earthtrack Group of companies needed to refresh their Earthtrack Lighting brand and make it relevant for a North American demographic.
In partnership with Stephen Bau, we engaged in a requirements discovery phase which uncovered that an e-commerce website was in fact not the best fit for their current goals. We developed a brand board that provided visualization for the proposed brand refresh that could be used for both the temporary splash/contact page as well as the website.
The splash page was turned around quite quickly and provided a temporal brand statement that could actually drive leads through the contact form. The full Earthtrack website was developed to engage the diverse user groups with appropriate calls-to-action. The full website is now live, amidst rave reviews from internal stakeholders and resellers.