Pohl Strategic Walks Alongside Howie’s Roofing Through Change
Case Study
Challenge
In the life of a small business, the ongoing challenge is, first, to stay focused on your unique identity and what you do best and, second, to stay current on what your company offers within the industry.
In recent years, Howie’s Roofing has solidified its reputation as a successful small business in the local housing and construction industry. That success was based on two core values: excellent workmanship and friendly customer service. The only question was, What’s next?
“I recommend Pohl Strategic all the time. I wouldn’t even consider going to somebody else. They understand what my company needs, and when I have a problem, they listen, they figure it out, and they solve the problem.”
— Howie Thiessen, Owner
Result
For over ten years, Pohl Strategic had been walking alongside Howie’s Roofing, providing web development and digital marketing services for the company. During that time, Pohl helped the company develop and grow.
However, growth is not always the ultimate goal, especially for a small business that relies so heavily on a personalized approach to their services. Growth can be a very natural outcome of that approach, but it wasn’t the only thing that was motivating Howie’s Roofing.
More than anything, the next phase of the company needed to be about clarifying their brand and making sure that what they do (their work and behaviour) was aligned with who they are (their character and identity).
That’s what Pohl Strategic brought—an honest and accurate assessment of the company, helping Howie’s Roofing understand who they are and helping them stay true to their core identity.
That’s how Pohl Strategic walks alongside their valued partners.
Pohl Strategic Walks Alongside Howie’s Roofing Through Change
Case Study
Challenge
In the life of a small business, the ongoing challenge is, first, to stay focused on your unique identity and what you do best and, second, to stay current on what your company offers within the industry.
In recent years, Howie’s Roofing has solidified its reputation as a successful small business in the local housing and construction industry. That success was based on two core values: excellent workmanship and friendly customer service. The only question was, What’s next?
“I recommend Pohl Strategic all the time. I wouldn’t even consider going to somebody else. They understand what my company needs, and when I have a problem, they listen, they figure it out, and they solve the problem.”
— Howie Thiessen, Owner
Result
For over ten years, Pohl Strategic had been walking alongside Howie’s Roofing, providing web development and digital marketing services for the company. During that time, Pohl helped the company develop and grow.
However, growth is not always the ultimate goal, especially for a small business that relies so heavily on a personalized approach to their services. Growth can be a very natural outcome of that approach, but it wasn’t the only thing that was motivating Howie’s Roofing.
More than anything, the next phase of the company needed to be about clarifying their brand and making sure that what they do (their work and behaviour) was aligned with who they are (their character and identity).
That’s what Pohl Strategic brought—an honest and accurate assessment of the company, helping Howie’s Roofing understand who they are and helping them stay true to their core identity.
That’s how Pohl Strategic walks alongside their valued partners.
