MEGAPRO has developed an innovative multi-bit screwdriver that is unique both in product features and the level of acceptance by the professional workforce, especially in Electrical and Maintenance, Repair and Operations (MRO) sectors. The existing website was not optimized for tablet or mobile devices and products were not easily searchable, causing significant usability concerns.
Through visual imagery the new website showcases how the range of products are used in different industries. The website was built with a product management system to allow for comparative product suggestions and ease of search by industry, driver type, bit type and product features. The website was optimized for search with a strategy to broaden the range of product sales. A responsive website design and layout for mobile, tablets and desktop, optimized for speed has helped this web presence gain rankings and exposure.
The current website serves thousands of visitors a month and is effective in providing exposure to the brand on behalf of retailers and wholesalers. In the coming months, building on the existing product management system MEGAPRO will begin selling the products online, offering accessibility to customers in remote locations and even greater exposure for its wholesalers and retailers.