Social Media That Hits the Target
Does social media feel like a time-wasting chore?
If you’re a business owner or marketing lead in Chilliwack’s construction, manufacturing, or trades industries who knows social media should be generating leads—but it isn’t—we’re here to help. You’ve tried posting regularly, maybe even boosted a few posts, but the results don’t match the effort.
We’re based just down the road in Abbotsford, so we know the Fraser Valley business community firsthand: the mix of industrial, agricultural, and small-business economy that makes Chilliwack different from a purely urban market, and what that means for how local content actually lands. We already work directly with Chilliwack businesses, including Woodtone and Cascade Roofing & Exteriors.
At Pohl Strategic, we get it—social media is noisy, fast-changing, and impossible to keep up with when you’re focused on running your business. That’s why we take it off your plate and into expert hands, using platform-specific strategy, real photography of real projects, and data that actually informs what we post next.
Are you struggling with …?
Lack of Online Engagement
Your posts get a few likes (if any), no shares, and seldom DMs or conversions. You’re not building a community—you’re talking into a void.
Wasted Ad Spend
You’ve run Facebook or Instagram ads without a clear strategy. The clicks didn’t convert, and you’re unsure if it was the targeting, creative, or offer.
No Consistent Strategy
Your content is all over the place. You’re winging it without a plan, and there’s no connection between your posts and your business goals.
A Simple and Proven Process in Three Easy Steps
Step One: Book a Free Social Audit
We review your platforms, content, and analytics to understand what’s working—and what’s holding you back.
Step Two: Get a Custom Strategy
We design a platform-specific content plan and ad strategy tailored to your audience, goals, and brand tone.
Step Three: Launch High-Engagement Campaigns
We create and schedule content, manage your ads, track results, and continuously optimize your performance.
Pilat’s Custom Cabinetry
Fraser Valley, BC
Founded in 2005, Pilat’s Custom Cabinetry built a reputation on expert craftsmanship and premium custom cabinetry. However, like a lot of skilled trades businesses, they didn’t have an internal marketing department, and their digital presence didn’t reflect the quality of the work. Owner Warren Pilat came to us wanting their online image to finally match their actual craftsmanship and customer service.
The challenge
A digital presence that undersold a genuinely premium product—outdated messaging, no consistent social content, and no system for showcasing the caliber of finished projects to prospective clients.
What we did
A full website rebuild with simplified messaging and improved user experience, six new featured project pages with professional photography showcasing work across British Columbia, and an ongoing social media strategy to consistently highlight projects, services, and expertise across the platforms Pilat’s customers actually use.
The result
A revamped digital presence that authentically represents Pilat’s premium products and craftsmanship—matched by a social media presence that keeps that story in front of prospective clients on an ongoing basis, not just at launch.
FAQs
How much does social media marketing cost?
Packages start at $950/month and scale based on platform count, content development requirements, posting frequency, and ad spend. We’ll scope it to your goals in a free strategy call rather than quoting a one-size number up front.
Do you work with Chilliwack businesses specifically, or just Abbotsford?
Both — Chilliwack is core to our service area, and we’re a short drive away in Abbotsford. We work directly with Chilliwack businesses like Woodtone, a building products manufacturer, and Cascade Roofing & Exteriors, and we bring the same industry-informed, results-focused approach to all of our clients, including the ongoing social media strategy we’ve delivered for Fraser Valley businesses like Pilat’s Custom Cabinetry.
What are the pros and cons of hiring a social media agency?
Pros: strategic planning, creative consistency, audience insights, and hands-free execution. Cons: it costs more than DIY or a freelancer up front, but for most businesses we work with, the ROI more than makes up the difference once campaigns are optimized.
What’s the difference between organic content and paid ads?
Organic content builds long-term trust and community. Ads drive traffic and leads more quickly. We use both together—organic to build the relationship, paid to accelerate it—to maximize ROI rather than picking one or the other.
What mistakes should I avoid with social media marketing?
The most common ones we see: posting inconsistently, posting without a clear goal, ignoring engagement once it happens, overspending on poorly targeted ads, and losing brand voice across platforms. A clear strategy up front avoids all five.
How long before we see results?
Most clients see engagement improvements within the first 30–60 days, with lead-generation results building over 90 days as campaigns are optimized.
Ready to reach your potential?
