When In-House Marketing is Costing You Too Much:
Is it Time to Move on from the Do-It-Yourself Approach?
As a leader in architectural products and services, you’re used to wearing many hats. But the marketing hat is a particularly heavy one, and it might not fit you as well as you thought.
If you’re tired of tweaking your website, writing social media posts, or wrestling with analytics, then you might be better off looking for a marketing partner who can allow you to focus on what you do best: product innovation, sales, and customer service.
The Cost
The greatest and most immediate cost of do-it-yourself marketing is delay. Every hour you pour into trying to optimize your site is an hour stolen from closing a deal or developing your products. This leads to another more dangerous cost: stagnation. Your efforts might result in a website that looks decent on the surface, but if it isn’t strategically built to generate leads, it’s a dead end. A website that doesn’t deliver solid leads is more than a liability; it’s an ongoing business loss.
Most DIY marketing efforts lack the essential architecture for success. There’s no SEO backbone to attract specifiers, no conversion-focused structure to capture leads, and no cohesive content plan to build authority. It might look okay for now, but it likely doesn’t have the capacity for growth.
In the competitive world of architectural product supply, do-it-yourself marketing isn’t brave; it’s just plain expensive. The real price is the opportunities you lose. While you’re spinning your wheels and spending time figuring things out, your competitors are relying on proven digital strategies that are getting their products specified into projects. They are capturing the market share that could have been yours.
You Deserve Better
Your marketing should amplify your expertise, not dilute it. You are an expert at what you do—your digital presence should prove it with the professionalism that your products and services deserve.
It’s time to stop guessing where your leads are going and get a clear diagnosis. If you’re ready to embrace honesty and invite clarity, our team at Pohl Strategic would love to perform a simple Digital Opportunity Audit that will reveal exactly where your strategy is breaking down and provide a clear roadmap to fix it. Let us help you transform your digital marketing from a cost center to your most powerful asset.
