Why Storytelling?
Because people remember stories. And, in terms of viewer engagement on websites, visitors spend over 100% more time on Project Stories.
So, your project stories are a treasure. They define who you are, showcase your talent, and capture your brand identity succinctly. When your stories are captured well, with clarity and creativity, they build trust and confidence with your ideal client.
Harness our experience to help you tell your best stories and effectively share them with others through email, web, video, and social media.
The Power of Stories
Within the marketing world, we’re coming back to the simple reality that storytelling is the mother of all marketing strategies. In the words of marketing expert, Seth Godin, “Marketing is no longer about the stuff that you make, but about the stories you tell.”
So, how are you utilizing the art of storytelling in marketing?
At Pohl Strategic, we want to help you tell your best stories. That’s why our storytelling services have become one of the key ways that we serve our clients.
“Pohl Strategic has produced numerous Project Stories for us that provide a unique angle on our collaborative partnerships with premium architects and builders. We help architects navigate the complexities of handcrafted windows and doors, and those stories get to the heart of how we do that, not just as a product supplier but as a trusted partner.”
— Martin Ross, Director of Business Development, Dynamic Fenestration
Project Stories Based on Personal Interviews
As we work with specialized companies in the luxury architecture and construction industry, we tell the story of how their company interacts with clients on a specific project.
These project stories are based on personal interviews that we conduct with as many key personnel as necessary, depending on the kind of story we are being asked to write. (To learn more about our relational six-step process, see The Art of Storytelling in Marketing and The Art of the Interview).
We create these project stories in a variety of lengths and depths.
For customers like Dynamic Fenestration, we create long-form stories that explain the company’s uniquely collaborative approach and how they help architects overcome the complex challenges of tailor-made windows and doors (see the Fulldraw Winery story).
For other customers like Chaparral Industries, we provide detailed before-and-after narratives that explore how their clients discovered the benefits of modular homes (see the Pinnell Residence story).
For other customers like Helical Works Co, we deliver simpler one-page profiles that describe how they effectively solve their client’s problem (see the Redux story).
Harness our experience to help you tell your best stories and effectively share them with others through email, web, video, and social media.
“When Pohl Strategic interviewed us for a featured project, we came away very satisfied and felt that the subject matter was well covered. The interviewer asked great questions and created a comfortable environment. We even worked in some laughs, which was nice to not take ourselves too seriously. Overall, it was a good experience.”
— Brian Korte, FAIA, Principal, Clayton Korte
Other Sample Stories
Check out the following project stories that we’ve produced for our clients:
Clinton Hill Italianate for Dynamic Fenestration
The Nixon Residence in Kelowna for Chaparral Built Homes
Decades of Collaboration with Otter Co-op for Helical Works Co
